Hi, I'm Soumen Adhikary and I'm a Digital Marketer
Grow your business with a smarter way
Grow your business with a smarter way
Experienced Digital Marketer with a demonstrated history of working in the entertainment industry. Strong marketing professional completed Masters in Digital Marketing from NIHT Kolkata after completing Bachelor's degree in B.Com from Calcutta University.
SEO & ASO (Search Engine Optimization & App Store Optimization):
Skilled in Search Engine Optimization (SEO) and App Store Optimiation (ASO) and other SEO activities like Site Audit, keyword research, implement organic strategy, SEO performane analysis, link building, backlink analysis etc. App Store Optimization for Apps for Apple App store and Android Play Store, Amazon Firetv app store.
Paid Marketing:
Exerienced in paid marketing channels like Search Ads, Display Ads, Video Ads, keywords research for Search Ads, experienced in tools like Google Ads, Criteo.
Marketing Automation:
Have knowledge and experience in Marketing Automation. Target audience/users via marketing automation through different communication channels like Email, Push notification, Mobile In-app, App Inbox SMS.
SMS Marketing technicalities:
Experienced in SMS marketing, integration of SMS or OTP system for platforms. Skilled in technical aspects of SMS marketing such as Principle entity registration, Sender ID whitelisting, and SMS templates whitelisting. Proficient in tools such as MSG91 and Kaleyra.
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
App Store Optimization (ASO) is a tactic that improves an app’s visibility in an app store. App stores rank each app based on a variety of factors. By successfully using optimal keywords, useful images and localized descriptions, you can rank higher and drive more downloads due to that visibility.
ASO is often compared to SEO, but the former only applies to an app store’s search function and ranking algorithms. That being said, there are several ways SEO and ASO overlap - which may help you when first looking into improving App store rankings.
Digital marketing provides a medium for the brand and its audience to connect. Moreover, it helps the brand understand its target audience's preferences and needs, which, when incorporated into the product or service, can enhance the customer experience.
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